I am a marketing geek, who, like many of you, is “actively seeking” my next job. Job hunt experts consistently tell us the best way to find our next job is in-person networking. What they don’t always mention, however, is that maximizing our online presence will also help us to find our next job faster.
Here are five things you should be doing to increase the likelihood of being “found” online by recruiters, HR professionals and hiring managers. When you submit for jobs online, they also give people helpful information supporting your submission.
#1 Use the same version of your name — everywhere
You don’t need to understand the latest SEO (Search Engine Optimization) techniques to know that using multiple versions of your name in your resumes, online profiles and in real life makes you harder to find online.
#2 Google, Yahoo!, and Bing yourself — weekly
Are you on the first page of search results? Are you nowhere to be found? Do photos and/or videos pop up showing you wearing nothing but a hat comprised of several different kinds of tropical fruit? You should know exactly what comes up when your name is entered into the most popular search engines.
#3 Create a Google profile
I know of no other guaranteed, real-time way to get exactly the information you want about yourself — including text, photos, and links — on the bottom of the first page of Google search results for your name. Didn’t even know Google had profiles? Learn more at: http://www.slideshare.net/KenHerron/how-to-leverage-your-google-profile (full disclosure: this is a presentation I gave recently at a conference on the topic).
#4 Really use your LinkedIn profile
Having a complete, up-to-date LinkedIn profile is not enough. Actively use LinkedIn on a daily basis for online networking. To start, update your status to network with your connections, join groups to make new connections, answer questions to demonstrate your expertise and review LinkedIn’s job postings.
#5 Cross link
Include the web links to your relevant online profiles, recommendations, portfolios, papers, presentations and videos on both your paper and online resumes. Always include the links to the most relevant profiles (e.g., Google, LinkedIn, VisualCV, etc.) in your e-mail signature lines and cover letters.
The Internet has exploded our job search tools from a kid-size box of crayons to a warehouse club-size tub. Take full advantage of all the different web “crayons” available, and you will dramatically shorten your job search!
An award-winning global marketer, Ken Herron (http://www.google.com/profiles/kenherron) lives in Boston as he networks, online and offline, to find his next job.
Thanks, Ken! Keep us posted on your progress!