Tag Archives: Google

GUEST BLOGGER: Ken Herron Shares 5 Things You Should Be Doing Online to Find Your Next Job

I am a marketing geek, who, like many of you, is “actively seeking” my next job.  Job hunt experts consistently tell us the best way to find our next job is in-person networking.  What they don’t always mention, however, is that maximizing our online presence will also help us to find our next job faster.

Here are five things you should be doing to increase the likelihood of being “found” online by recruiters, HR professionals and hiring managers.  When you submit for jobs online, they also give people helpful information supporting your submission.

#1  Use the same version of your name — everywhere
You don’t need to understand the latest SEO (Search Engine Optimization) techniques to know that using multiple versions of your name in your resumes, online profiles and in real life makes you harder to find online. 

#2  Google, Yahoo!, and Bing yourself — weekly
Are you on the first page of search results?  Are you nowhere to be found?  Do photos and/or videos pop up showing you wearing nothing but a hat comprised of several different kinds of tropical fruit?  You should know exactly what comes up when your name is entered into the most popular search engines.

#3  Create a Google profile
I know of no other guaranteed, real-time way to get exactly the information you want about yourself — including text, photos, and links — on the bottom of the first page of Google search results for your name.  Didn’t even know Google had profiles?  Learn more at: http://www.slideshare.net/KenHerron/how-to-leverage-your-google-profile (full disclosure: this is a presentation I gave recently at a conference on the topic). 

#4  Really use your LinkedIn profile
Having a complete, up-to-date LinkedIn profile is not enough.  Actively use LinkedIn on a daily basis for online networking.  To start, update your status to network with your connections, join groups to make new connections, answer questions to demonstrate your expertise and review LinkedIn’s job postings.

#5  Cross link
Include the web links to your relevant online profiles, recommendations, portfolios, papers, presentations and videos on both your paper and online resumes.  Always include the links to the most relevant profiles (e.g., Google, LinkedIn, VisualCV, etc.) in your e-mail signature lines and cover letters.

The Internet has exploded our job search tools from a kid-size box of crayons to a warehouse club-size tub.  Take full advantage of all the different web “crayons” available, and you will dramatically shorten your job search!

An award-winning global marketer, Ken Herron (http://www.google.com/profiles/kenherron) lives in Boston as he networks, online and offline, to find his next job.

Thanks, Ken! Keep us posted on your progress!

GUEST BLOGGER: Miss Pale Pink Coat Pretties Up Job Seekers’ Google Profiles

Your Google ranking is more important than ever. Also important, whether you’re a job seeker or small business owner, is being able to be found.

Google profile is a simple way to set up camp within Google searches so people can find you or your business.  They can then contact you from right within your Google profile with the “Send a Message” function.

A Google profile is simply how you present yourself on Google to the world. Your profile will come up anytime someone Googles your name so it’s a great way to make a first impression – because you control the content.

It allows you to control how you appear on Google and tell others a bit more about who you are. You can include, for example, links to your blog, online photos and other profiles such as Facebook, LinkedIn, Twitter and more.  You don’t even have to include your direct contact information if you don’t want that made public – just verify your email address and they’ll add a “Send a Message” function to your page.

We’ll use my Google page as a sample:

http://www.google.com/profiles/lisaanndupont

 1 image, name, headline, location

2 ability to email

3 links

4 bio

profile

 

 

 

 

 

 

 

 

 

Click <a href=”https://www.google.com/accounts/ServiceLogin?service=profiles&continue=http%3A%2F%2Fwww.google.com%2Fprofiles%2Fme%2Feditprofile%3Fedit%3Dh&skipvpage=false&ltmpl=me#about”>here</a> to start your Google profile today.

 Job Seeker Tips:

  • Use the same headline here that you use on LinkedIn.
  • Obvious but we have to say it: link to your LinkedIn profile
  • Post your resume
  • Cut & paste some of your LinkedIn recommendations and use them on your Google profile page
  • Make your contact information clear and easy to find
  • Don’t link to your personal Flickr account if there are overly personal photos there – i.e. drinking, partying or anything of the sort [and why do you have those photos ANYWHERE Google can find them?! Remove them NOW!]
  • Put your Google profile URL on your resume, Web site and LinkedIn page

Have a Google profile already? Leave your URL in the comment below; we’d love to see how everyone is customizing their pages!