Tag Archives: resume

GUEST BLOGGER: Ken Herron Shows and Tells – Create an Online Portfolio to Help You Get Your Next Job

You have a resume.  Your competitor has a resume.  So how can you show your unique background, skills and experience to maximize your online presence and shorten your job search?   Create an online portfolio.  Beef up your existing LinkedIn profile, and create additional online resumes with VisualCV (I practice what I preach, see: http://visualcv.com/kenherron).  You can only have one profile on LinkedIn, but you can have multiple VisualCVs.  

 Here are five things you should include in your online portfolio to stand out in front of recruiters, HR professionals and hiring managers.    

#1 Your Book on Amazon  For those of us who have not (yet!) written our first book, we have likely written an article, demonstrating both our expertise and our writing skills.  If not, and if you do not yet have your own Web site or blog, self-publish your document on Slideshare.  

#2 Your Recommendations  Third parties can always tout our talents more aggressively, and more credibly, than we can ourselves.  LinkedIn has an excellent recommendation tool, and you should pursue specific recommendations from recent executives, supervisors, peers, subordinates, customers and industry leaders. You can also cite relevant recommendations in your thank you notes to interviewers to reinforce why you are the best candidate for a position.  

#3 Your Work Samples  Show off the best public domain (i.e., non-proprietary) samples of your work. For team-based work, be sure to articulate your specific contributions.  This isn’t just for marketing folks who have produced sales collateral.  Top technical executive recruiter Marsh Sutherland says software engineers should showcase samples of their best coding for download and review.  Don’t forget to include any work which has won awards!  

#4 Your Press Clippings  If you have been interviewed by, or quoted in the media as an expert in your field, be sure to include it.  If not, sign up today on Help a Reporter Out to identify opportunities to share your knowledge with a reporter on deadline who is seeking someone with your exact expertise.  

#5 You, Speaking Publicly  The golden ticket is an online video of you presenting to a roaring crowd (regardless of size).  If you do not already have this, present yourself as a confident, competent public speaker in your field by seeking out an appropriate local organization, and ask to speak at one of their upcoming meetings.  Have a friend video you – be sure to practice first, you don’t want an unexpected technical glitch to keep your brilliance from the world!  If you don’t yet have the skills to effectively speak in front of a live audience, sign up today for your local Toastmasters. Finally, if just the thought of public speaking terrifies you, upload a PowerPoint presentation to Slideshare to show your ability to clearly communicate your ideas. Use the audio feature to add your own voice to your presentation.  

Be remarkable.  Be different.  And think outside your resume!    

An award-winning global marketer, Ken Herron lives in Boston as he networks, online and offline, to find his next job.

MPS Responds to WSJ Story: “Silencing the Voice That Says You’re a Fraud”

I totally saw myself in Melinda Beck’s article titled “Silencing the Voice That Says You’re a Fraud” on Tuesday in the Wall Street Journal‘s Health section.

Melinda’s piece discusses your harsh inner critic and how said critic can – ironically – lead many to be successful. But is also a symptom of depression, fear and anxiety. I attest this can be true.

I’m an eating disorder survivor and that inner critic kept me at it for years. At the same time, I was an honor student, class president, head cheerleader — all the annoying things you think of when you think of success (…and Tracy Flick. I know.).  It continued into my college years and even into my career.

It’s at the career point where this critic can really sabatoge you. Funny enough, some psychologists say they have patients who think their inner critic is the secret to their success.

If you’re out of work, you might be intimate friends with this bitchy inner critic. You might feel like you’ll never work again. Or that you don’t have the goods to compete out there. Believe me, I’ve done it!

When I was revamping my resume, I felt, like the piece says, a total fraud. Even though I knew I’d achieved all of what my resume said I did, having to position it in the most successful way possible made me feel like I had no business including the information at all. Like someone was going to call me out and I’d have no answers for the questions and be left there looking like an idiot. Of course, it wasn’t true. I was being ridiculous.

If you’re feeling this way and it’s hindering your job search progress or success in general, please check out Melinda’s article. She also includes a handy “How self-critical are you?” quiz. And we love quizzes!

The article does note that there are healthy and unhealthy versions of this “fraud” mentality. See my related post on “faking it ’til you make it“. I think this approach is merely pumping yourself up in a positive way:  http://tinyurl.com/n5paoj

What do you think?


Let’s Unleash the Experts: Two Tips from Karla Porter on Keywords and Jobs

I’ve exchanged some tweets with the lovely Karla Porter, a workforce and recruitment expert in Pennsylvania, and she wanted to share two of her tips for using keywords/SEO to your advantage in your job search. 

  1. Memorize job posting keywords and use them in your interview when you discuss your experience
  2. Customize your cover letter and resume using keywords found in the job posting

Number two is particularly important since so many recruiters are scanning and searching online for that ideal candidate. Don’t miss out because they couldn’t find you! Optimize now!

Let’s Unleash the Experts: Quick Job Tip from Miriam Salpeter, Keppie Careers

“Don’t write [your] resume in a vacuum. Target jobs first, then connect the dots between what you offer and what the employer needs.” — Miriam Salpeter, Keppie Careers

Check out Keppie Careers here!  http://www.keppiecareers.com/

Miriam is very active on Twitter, too! She’s always giving out awesome tips. Follow her now @Keppie_Careers.

GUEST BLOGGER: Miss Pale Pink Coat Pretties Up Job Seekers’ Google Profiles

Your Google ranking is more important than ever. Also important, whether you’re a job seeker or small business owner, is being able to be found.

Google profile is a simple way to set up camp within Google searches so people can find you or your business.  They can then contact you from right within your Google profile with the “Send a Message” function.

A Google profile is simply how you present yourself on Google to the world. Your profile will come up anytime someone Googles your name so it’s a great way to make a first impression – because you control the content.

It allows you to control how you appear on Google and tell others a bit more about who you are. You can include, for example, links to your blog, online photos and other profiles such as Facebook, LinkedIn, Twitter and more.  You don’t even have to include your direct contact information if you don’t want that made public – just verify your email address and they’ll add a “Send a Message” function to your page.

We’ll use my Google page as a sample:


 1 image, name, headline, location

2 ability to email

3 links

4 bio











Click <a href=”https://www.google.com/accounts/ServiceLogin?service=profiles&continue=http%3A%2F%2Fwww.google.com%2Fprofiles%2Fme%2Feditprofile%3Fedit%3Dh&skipvpage=false&ltmpl=me#about”>here</a> to start your Google profile today.

 Job Seeker Tips:

  • Use the same headline here that you use on LinkedIn.
  • Obvious but we have to say it: link to your LinkedIn profile
  • Post your resume
  • Cut & paste some of your LinkedIn recommendations and use them on your Google profile page
  • Make your contact information clear and easy to find
  • Don’t link to your personal Flickr account if there are overly personal photos there – i.e. drinking, partying or anything of the sort [and why do you have those photos ANYWHERE Google can find them?! Remove them NOW!]
  • Put your Google profile URL on your resume, Web site and LinkedIn page

Have a Google profile already? Leave your URL in the comment below; we’d love to see how everyone is customizing their pages!

MPS Newsstand: Fortune April 2009 (FOUR PINK SLIPS)


As I was scanning the racks of a LaGuardia airport newsstand this afternoon, my arms were filled with trash (i.e., USfortune_20090413_150 Weekly, Star, NY Post, etc.). However, my eyes immediately caught the headline on the cover of April’s Fortune Magazine: How to Find a Job. 

It is a treasure trove of articles on finding work! Here are some sample story titles:

There’s so much more! Visit Fortune‘s Web site for additional features and links to other useful resources.

I haven’t even read the actual magazine (only had so much cash, and my hands were full. Girl’s gotta have priorities when her flight’s been delayed, it’s hot as hell in the airport and she’s got a beer waiting), but I’m going to go ahead and give it Four Pink Slips!


Free Resume Printing at FedEx Office (aka FedEx-Kinko’s) on TUESDAY

Via press release: “The company will host ‘FedEx Office Free Resume Printing Day’ on March 10, 2009, offering to print up to 25 copies of each customer’s resume for free.

“’We understand that the economy has affected many people in a very profound way, and we want to help,’ said Brian Philips, president and CEO of FedEx Office. ‘Printing resumes is one small way we can use our resources to help those who need it.’”

Will you bum-rush FedEx tomorrow? Do you care?

Miss Pale Pink Coat in the House with Helpful Sites

My friend Miss Pale Pink Coat (http://www.palepinkcoat.com/) wanted to share some articles that might be helpful for all you job searchers.

Happyjobsearch.com is officially my favorite. It helps you organize everything for the process, including your interviews, etc. And it was started by someone who was laid off twice in three months. Wow. Talk about making lemons out of lemonade. Love it.

Thank you, Miss Pale Pink Coat!

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Site to manage job search process

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101 Things that will add value to your resume