“How NOT to Apologize” by Tiger Woods

I couldn’t bring myself to watch Tiger Woods’ self-aggrandizing “apology” today.

As everyone knows, the golf phenom took to the international airwaves an hour ago to publicly apologize for his “irresponsible and selfish” behavior. He went on to confirm his many affairs with many mistresses, say how much he disappointed everyone, how his wife should be praised, blah blah blah. Some people may buy it, but I don’t. And I’m pretty sure there are millions of others out there who see beyond this highly scripted, choreographed and tightly managed dog and pony show. Despite his coming forward today (two months after the sh*t initially hit the fan), people will still be talking about Tiger for quite some time to come. It’s not going to go away soon.

A lesson for all of us mere mortals in the work world – employed and otherwise: If you’ve done something wrong, own up to it. In a timely fashion. In a sincere manner. Don’t wait for the perfect moment to present itself. It never will. Two  months after the fact is just ridiculous. Just take responsibility for your actions up front, and people will have much more respect for you in the long run. Trust me.

2 responses to ““How NOT to Apologize” by Tiger Woods

  1. My TV signals had been out for days. I finally repositioned my antenna late this morning. Who and what did I see? Tiger Woods, sounding alternately contrite at his behavior and pissed at the media.

    You’re right; Woods should have made a public statement much earlier than this. Why is he doing so now?

  2. I don’t know. He missed his window two days after the whole golf club/car wreck debacle happened. Crisis communications 101 has been completely ignored in Woods’ case.

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